The 5 Best Real Estate CRMs in 2021

What’s a CRM?

CRM (customer relationship management)

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer data and interactions throughout their lifecycle. The goal is to improve customer service relationships and foster customer loyalty and drive sales growth. CRM systems collect customer data across different channels, or points of contact, between the customer and the company, which could include the company website, telephone, live chat, direct mail, marketing materials and social media. . CRM systems can also provide customer service staff members with detailed information about customers’ personal information, purchase history, purchase preferences, and concerns.

Why CRM is beneficial for businesses

The use of CRM systems can benefit organizations ranging from small businesses to large corporations, through:

Here you will find information about your customer, such as you can view the interaction history, easily accessible by providing information and customer service approach to provide fast and migratory customer service.

Collecting and accessing customer data can help you identify trends and information about your customers through visualization and reporting functionality.

Automate your humble but necessary sales funnel and customer service activities.

What is a CRM in the real estate sector?

CRM software serves as a single source of truthful information about your prospect and your customer, allowing you to foster relationships and make decisions based on your data. For the performance-modifying real estate agent, a CRM is an essential tool for managing a flow of healthy clothing to bring it to life and beauty.

Here are some of the key landscapes a CRM offers to make your life easier:

Organize lead information, making it easier to find (i.e. no more spreadsheet searches).

Respond quickly to property inquiries without having to search your inbox.

Keep track of potential customers you have contacted and those who are further along in the home buying process.

Collect information digitally, such as your prospects’ website activity or if they’ve opened your emails.

Manage your sales channel in one place and keep track of closings.

I will stay in contact with the previous client for relationship management and future reference.

Automate activity and workflow, like case opening email follow-up.

Later I am a migrant and CRM usable in your real estate agency. Many of these CRMs that are not marketed straight to real estate agents can be easily applied to real estate.

Best Real Estate CRMs


Zillow Premier Agent CRM


Streak CRM for Real Estate




Wise Agent



Zendesk Sell


Real Geeks


Market Leader

Top Producer

Rethink CRM

Follow Up Boss


IXACT Contact




Less Annoying CRM


Freshworks CRM


NetHunt CRM


RealPage IMS

If you are new to using a CRM and are looking for a low-risk way to implement this useful tool, we have listed some free real estate CRMs. For those looking for more detailed real estate CRMs, consider investing in one of the paid systems, which offer additional functionality at a higher cost.

  1. HubSpot

Hubspot Real Estate CRM in email creation visualization With features like contact management, email modeling, and meeting planning, HubSpot CRM is a planner that helps you sell fast and fast.

Its features include email model, call tool tracking, sales automation capability, and pipeline management system. Once automated, I’ll create a personal assessment planner, add live chat to your website, and integrate CRM with your app and blueprint tools through our App Marketplace.

HubSpot CRM is part of Sales Hub and is combined with Marketing Hub, CMS Hub, and Service Hub for additional features. This tool is ideal for the real estate agency that wants to reduce its size while keeping all unifying services and facilities in a single unit.

  1. Zillow Premier CRM Agent

Zillow Real Estate CRM in communication card view, where a contact has saved a home. You can view your customers’ Zillow research activity directly within the CRM, giving you the information you need to provide the best service. Zillow also offers a free mobile app that allows you to respond to leads and manage your business on the go.

Its productivity features include tasks, personalized notes and reminders. By using Zillow CRM, you will be the only agent potential home purchasers will see on your property listing, eliminating the competition. A possible downside is that this tool is only linked to Zillow and not to other residential property websites.

  1. AgileCRM

Agile CRM for real estate requests in dashboard view

The AgileCRM service is not specifically marketed for the real estate agent, who has various functions for the benefit of the real estate agent. With unlimited document storage, you can manage activity, document tracking, and appointment settings, ideal for small teams working with a single collaboration tool (the platform is free for a mass of 10 users).

With AgileCRM, I will track your potential customer based on what happens in the sales process, offering maximum visibility for your pipeline.

I’ll also keep track of your single platform’s sales, marketing, and service activities, allowing you to create a consistent customer experience when a potential buyer contacts you. This software tool integrates with social media, helpdesk solution like Zendesk, and product app like Gmail and Google Drive.

  1. Streak CRM for the real estate sector

Streal Real Estate CRM within Gmail Are you a Google Workspace Evangelist? If so, Streak might be the right CRM for you. This tool helps you keep track of offers in your Gmail inbox. Save time by managing your contacts in your existing mailbox without switching systems.

You can use this CRM directly in your Chrome browser, greatly shortening onboarding by eliminating the adoption phase. Just install the free extension and you are ready to use the tool with your Google applications.

The free and Solo versions come with powerful features like pipeline management, email monitoring, automatic email categorization, tasks and reminders. The Pro and Enterprise versions offer more advanced features, such as journalism and access to the Streak API.

  1. Apptivo

Apptivo real estate CRM with magnifier showing a list of inventory

With Apptivo, you can access your interaction information, project management tools, invoicing systems, and email campaigns in one place. Apptivo allows you to access client data from anywhere and create powerful mechanisation rules that save your and your client’s time.

Additional landscapes include the ability to manage inventory, create work orders, and assign sales territories to agents. You can also create assignment rules that routinely assign leads and customers to your reps.

Apptivo integrates with tools that may previously be in your tech stack, including Google Workspace, Slack, QuickBooks, PayPal, Office 365, Ring Essential, and Dropbox. This allows you to manage everything in one place without having to hop from app to app.

Use a CRM to grow your real estate business

Managing a real estate business is not an easy task. A long list of properties, a large portfolio of real estate listings, and a large volume of leads that can wreak havoc on the organization in one post. But this is where a real estate CRM comes in. With a CRM, I can migrate customer communication, making the sales process quick and easy for you and your team.

Also Read: File Sharing and Security: Everything You Need to Know 

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