7 Ways Businesses Benefit from Blogging

Here are seven great benefits of blogging for businesses, using blogging to increase traffic and get customers instantly.

Would you like to continually increase your website traffic, gain new customers, retain existing customers, and become a brand leader in your area?

The goal is to continue creating value by publishing well-written informational articles that are created with a focus on strategy and customer loyalty.

Blogging helps:

Increase online traffic.

Caring for and converting customers.

Keep existing customers addicted.

Differentiate yourself from other similar companies.

Increase demand and concentration in your products or services.

The good thing about a blog?

They offer benefits long after launch.

Here more weighs less; The more blogs you create, the more benefits you will get from the above.

That means engaging and engaging content that doesn’t just advertise your services or products.

And everything should be written with SEO in mind, something I covered in depth in SEO Writing: Top 47 Tips for Mastering a Combination Art.


Here are seven real ways blogging can help your professional, as well as some examples of companies blogging for their business now.

1. Increase traffic to your website.

Post regular and consistent content that provides educational and entertainment value and increases traffic to your website.

More traffic means more leads for B2B and B2C companies, whether you market SEO services or cutting-edge footwear, or have a message-driven website that relies on higher traffic for higher ad revenue.

Businesses see significant advantages in blogging frequently compared to businesses that blog infrequently or not at all.

More people on your website can only mean more potential for bookings / reservations, more submissions on your contact form, and more inquiries from potential clients.

Increasing website traffic is good for any type of business, especially visitors who discovered your content while looking for a solution to their problems.

Create content that addresses the vulnerabilities of your target audience and ensure that the headlines accurately describe the following content.

2. Acquire new customers

Whether you buy motorcycle parts or fasteners, companies with constant and frequent blogging get the most attention.

And more attention leads to more new customers (again, IF the content offers added value!).

Two companies stand out in this space: Roland Sands Design, bringing a new twist to aftermarket motorcycle parts and apparel, and Glamourise, a rapidly evolving plus-size bra company over 100 years old. .

They both update their blogs regularly and offer educational and entertaining content that meets the needs of the search engine.

You will most likely use Google or other search engines to research virtually every purchase or purchase decision, large or small.

The more expensive the product or service, the more research is likely to be done.

You’ll probably see comments or messages available before you spend $ 40,000 on a Ducati V4R, but maybe five minutes on a $ 15 pair of Ducati socks.

Finding informative and engaging blog content on your topic can help influence their opinion and ultimately become a factor in your purchase.

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While creating a blogging strategy may take some time, it will be worth it.

An educational blog allows your prospects to take the time to search for a solution and communicate with them when they are ready to buy.

Here are some examples:

A pest control company can provide information on local pests and DIY solutions for use, with chemical safety in mind.

A clothing company may post seasonal clothing tips and style predictions on a weekly or monthly basis.

At certain times of the year, tax advice could benefit from the expected and significant improvement in tax research and offer keyword-optimized tax advice (see Google Trends screenshot for the term “tax”).

Remember that blogging, following SEO best practices, and relentlessly promoting social news channels and newsletters are essential.

This will ensure that your blog serves as a 24/7 tool to nurture customers and potentially generate leads.

Make sure that every blog post encourages some type of action, so add calls to action at all times.

Depending on your business, you may want others to read similar content, fill out a form to get a quote, call you to schedule a consultation, or click on an advertiser’s ad to improve ad impressions.

Industry example: legal blogs

If you work in a law firm, there is no question that potential clients seek legal advice online.

Many of them are ready to move on once they find what they are looking for.

A blog with streamlined posts on legal advice and topics related to your area of ​​expertise can attract people to your website at the right time and growth the chances that they will choose to work with you.

This example from the Joye law firm shows a stylish blog with lots of useful information and plenty of ways to get in touch with the law firm.

Lawyers blog helps keep content relevant to search engines

3. Present your company to readers looking for fun.

Many business blogs are demand-oriented, which resources that the content provides answers to questions and connects the reader with the solution.

But there are also wish-based blogs that are more focused on stimulating demand for something that your readers originally didn’t know they wanted (think natural help products, food, clothing, and wellness products).

These wish-based blogs are for those who want blank content in their free time to keep them entertained in their free time.

The first type of content is a little more difficult to create.

The key is to make these blogs interesting and engaging so that people will miss them for fun.

The key is to make your content interesting and engaging so that people will want to read it for fun.

Over time, the tone and content of the blog can help you engage with your readers, which ultimately leads to brand loyalty.

Think of it like a lifestyle news channel like Esquire, Playboy, or Popular Mechanics.

Offer fun content that is focused on your product or service.

None of the products or services (photography equipment, kitchen utensils, fashion clothes) that the above company sells are actually necessities, they are necessities.

Because of this, their blogs are lifestyle oriented and aim to create and nurture a community and show how their solutions can improve people’s quality of life.

Industry example: restaurant blogs

If you have a restaurant and not a blog, you are missing out on a great opportunity.

While people post legal and real estate blogs for advice, people read about food for fun.

The hashtag #food can be found in more than 200 million posts on Instagram. “Eating and drinking” is the top category on Pinterest.

Restaurants are the perfect places to post food blogs that could be a target for you.

This blog screenshot from Tupelo Honey Cafe, a popular brunch spot with locations all over the south, has a copycat recipe blog post that you can share with an optimized image for reposting on Pinterest.

Example of a recipe from a blog

The blog also features information on new restaurant dishes and Instagram customer photo recaps.

This blog is successful because it is not only a visually appealing and useful blog that is perfect for browsing, but also a low-key, low-key advertisement for the delicious food from Tupelo Honey.

4. Show and tell what your company can do

For many companies such as personal trainers, contractors, landscapers, web designers, etc., a blog can serve as an ongoing portfolio of previous work.

This is ideal for companies that are benefiting from previous achievements, such as the companies listed above.

Tenerife is an easy way to show potential customers the results they can expect.

A blog can do that and something else.

With a blog and some great photos of your work, it’s easy to build a stunning portfolio and get your clients there.

It may take more effort to update your entire website, depending on the situation.

For this reason, it is a good idea to keep old blogs up to date with the latest data and the latest links.

Sometimes it’s just a few small tweaks to keep the blog useful and keep generating qualified leads.

6. Build your network in your niche

When companies think of blogging, the focus is on the customer.

They rarely think of the networking opportunities an established blog can create.

Each niche has a handful of valuable and trusted blogs; think of the hundreds of digital marketing blogs.

Only a few stand out, and all stand out for being consistent and frequent when blogging. YOU know they have strong client portfolios and strategic partnerships.

Many companies track the content of their competitors’ posts. Following a blog’s feed is the easiest way to see what others are up to.

Keeping track of what others write helps keep the business running. But it also helps build strong network advantages within the niche.

Many of these relationships can lead to:

Additional blogs shared or linked.

Invites you to industry events (like Pubcon in the world of digital marketing).

even full acquisitions of companies.

7. Build a flow of trust

When a company builds trust, its reputation spreads faster.

Stephen R. Covey, author of The Seven Habits of Highly Effective People, A Must Have for Anyone in the Business World, says, “When trust is great, communication is easy, instant, and effective.

Blogging regularly and regularly is the easiest way for your brand to build that trust.

When you develop very valuable content that adds value to your readers, your brand becomes, as the author John Hall says of his book of the same name: “Top of Mind”.

Trust is not built quickly, but once a reader discovers a blog of infinite value, they will trust that company.

And that ultimately leads to them becoming customers, probably for life, all on the basis of a stream of valuable content.

Get started blogging effectively for business

The power of the blog is infinite. It is beneficial no matter where your customers are in the buying process.

Try applying one or more of the examples given here to your own business.

Track and measure your results and keep old blogs up to date with dates and links.

Effective blogging helps you attract and nurture potential customers, and then attract and connect with new and existing customers.

When done correctly, your website blogging efforts can lead to the most profitable results for your business.

But also think about the power of guest blogging on relevant websites in your industry.

This can boost your content marketing efforts while offering the above seven.

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