If you would like to be productive in your business, you’ll need to generate a steady stream of revenue. Customers must come in at a consistent rate in order to bring in cash (if not growing). Customers are what keep your business running, and if you don’t get any emails or phone calls, you won’t be able to market your services.Plumbing is one of those industries where, if you target them correctly, you should be able to find a reasonable number of consumers. It’s not simply about mending a few leaky pipes; plumbing encompasses much more. You can even build a large stainless steel valve company under the plumbing category.
Even if you may encounter a few DIY-MAINTENANCE & REPAIR loving consumers to solve all of their home issues on their own, the majority of people are looking for licensed plumbers in their area that can come and save the day!
1. Create A Responsive Website
When anyone requires a plumber, they usually need one quickly. For many of your prospective customers, this means pulling out their phones and looking for plumbers in their area. As a result, it’s critical that your web is mobile-friendly and works well on phones of all sizes. It should also be SEO optimized for better ranking. You can learn some seo 101 tips on any authentic online guide.Even in non-emergency scenarios, mobile phones account for more than half of all online queries. Your visitors won’t be able to read or navigate your website if it doesn’t have a responsive design, so they’ll exit and click on yet another search result instead.
2. Obtain A Listing On Well-Known Review Sites
Not only will registering your business on review websites like Google Reviews and Yelp increase your internet visibility, but it will also help you create trust with potential customers. In fact, 90 percent of buyers trust internet evaluations as much as specific suggestions when it comes to your firm.
As a result, the more good reviews you get, the more likely your business will show up in local search results and generate new leads as a result of those endorsements.
3. Create Social Media Pages
Creating official social media profiles for your company is another strategy to improve your internet reputation. Concentrate on platforms that the majority of your clients are already using, such as Facebook and Twitter, if you’re just getting started. Make sure your NAP data is up to date and consistent across all of your pages, and provide a link back to the website to aid in traffic generation.
4. Engage with Customers Online
Using social media to communicate with potential customers, stay top-of-mind with existing customers, and develop brand recognition is a simple process. Remember that simply creating a business profile on social media isn’t enough; you must actually use these platforms to communicate with your community and potential clients.
5. Create Some In-Depth Guides
You don’t have to limit yourself to short, single-topic pieces when it comes to developing content for your website. You may produce a more in-depth guide that buyers can download from your website if you’re an experienced professional in some aspect of plumbing or have tips for homes that are renovating.
6. Experiment with Live Video
While the camera is rolling, why not try live-streaming a video to your audience? Facebook Live is an excellent method to engage with your audience and present them behind-the-scenes clips of your team’s efforts.
Live video has the advantage of not needing to be rehearsed or polished. You can still use video for education and trust-building without having to worry about editing segments together or getting the lighting just right.
7. Try Out Video Marketing
On social media these days, video marketing is all the rage — and for good reason. Video is a highly successful technique to promote your brand since it has the ability to capture and hold the attention of viewers for longer than photographs or text alone.
Begin by making a few how-to videos or displays of common jobs you perform, then posting them to your company’s YouTube channel, Facebook page, or Instagram account.
8. Provide Top-Level Customer Service
As a business owner, you understand the value of excellent customer service. However, you may not realize that going above and above for your clients is an excellent marketing strategy.
There are also some things you should be doing to optimize your customer service, other from educating your crew to being polite and courteous with homeowners (especially in complex situations). Following up with consumers after a task is completed to ensure they are satisfied with the results is one simple solution.
9. Offer Discounts for Referrals
Customers who suggest friends and family are one of your most significant marketing assets. As a result, anytime someone provides you a customer referral, make an effort to express your gratitude. You may, for example, send individual thank you emails with referral discounts.
Conclusion
It takes a lot more than just replacing pipes to manage a plumbing business; you also need to keep a consistent supply of customers.
To do so, begin applying the above-mentioned plumber marketing concepts and tactics.
