As a marketing agency, it’s important to have a captivating landing page to promote your services to potential clients. Your landing page is often the first impression someone has of your business, so it’s important that it makes a strong impression and convinces them to learn more about your company.
Before we dive into the core tips to prepare a landing page for your company, let’s understand more about landing pages.
What is a landing page?
A landing page is a web page that allows you to capture a visitor’s contact information through a lead capture form, in exchange for something valuable like an e-book, white paper, or coupon code.
The purpose of a landing page is to convert website visitors into leads by getting them to fill out a form. Once the visitor fills out the form, they are typically redirected to a “thank you” page where they can access the content they just downloaded.
Landing pages are an essential part of any inbound marketing strategy because they help you generate leads and grow your email list. By driving targeted traffic to your landing page from your blog or social media channels, you can increase the number of leads you generate and grow your business.
Now that we’ve answered the question, “What is a landing page?”, let’s take a look at how you can build a landing page for your marketing agency clients.
Keep it Simple
When it comes to building a landing page, less is more. You want to keep your landing page as simple as possible so that visitors can easily find what they’re looking for and understand what they need to do.
The goal of your landing page is to get visitors to fill out the form, so don’t include any unnecessary distractions that could take away from that goal. Stick to the essentials: a headline, subheadline, form, and call-to-action (CTA).
Use a Strong Headline
Your headline is the most important element on your landing page because it’s the first thing visitors will see. You want to make sure your headline is clear and concise so that visitors know what they’re going to get when they fill out the form.
If you’re having trouble coming up with a headline, try using a tool like HubSpot’s free Marketing Grader to score your headline’s SEO strength and readability.
Write Compelling Copy
Once you have a strong headline, it’s time to write a compelling copy that will convince visitors to fill out the form. Remember, you only have a few seconds to capture someone’s attention, so make sure your copy is clear, concise, and persuasive.
Some things to keep in mind as you’re writing your copy:
- Use active voice
- Write short sentences
- Use persuasive language
Include a Clear Call-to-Action (CTA)
Your CTA is what tells visitors what they need to do next, so it’s important that it’s clear and concise. A good CTA should be specific and tell visitors exactly what they need to do. For example, “Download our ebook” or “Sign up for our newsletter.”
Your CTA should also stand out from the rest of your landing page so that visitors can’t miss it. Use a contrasting color or font size to make your CTA pop. And, if you’re using images on your landing page, make sure the CTA is placed over the image so that it’s impossible to miss.
Use High-Quality Images
People are visual creatures, so it’s important to use high-quality images on your landing page. The right image can help improve your conversion rate by helping visitors connect with your offer.
When selecting an image for your landing page, make sure it’s relevant to the offer and aligns with the overall look and feel of your website. You also want to make sure the image is high quality so that it looks professional and doesn’t turn visitors away.
Optimize Your Form
Your form is one of the most important elements on your landing page because it’s what visitors need to fill out to get your offer. That’s why it’s important to spend some time optimizing your form to make it as easy as possible for visitors to fill out. Some things you can do to optimize your form:
- Keep it short and sweet: the fewer fields you have, the more likely people are to fill it out.
- Use clear and concise labels: make sure visitors know what they’re supposed to be filling out in each field
- Use default values: pre-fill fields like name and email so that visitors don’t have to
- Make it mobile-friendly: more and more people are filling out forms on their mobile devices, so make sure your form is responsive
Track Your Results
Once you’ve launched your landing page, it’s important to track your results so that you can see how well it’s performing. There are a number of metrics you can track, but some of the most important ones to look at are conversion rate (the percentage of people who fill out your form) and cost per lead (how much it costs you to acquire each new lead).
If you want to promote your marketing agency to potential clients, it’s important that you have a strong landing page. By following the tips in this article, you can create a landing page that will help you convert more visitors into leads.