What is Webcasting & How Does Webcasting Work?

What is Webcasting

A webcast is a video presentation or meeting tool that is distributed over the Internet using high-quality video, audio, and communication technologies. The webcasts can be distributed live or on request, depending on the client’s wishes.

However, in the information age, we live in, we don’t need to travel to face-to-face meetings and conferences. WebRTC technology enables you to host interactive virtual meetings and conferences in person over the Internet. Among the various forms of virtual meetings, webinars and webcasts for business and personal communication are becoming increasingly popular. But what is the difference between these two communication formats?

How Does Webcasting Work?

All webcasts, whether they are mass tapes or small live discussions, use the same five basic steps with relatively minor variations.

  1. Capture

Pictures and/or sounds of the event will be recorded with the appropriate conference equipment. Whether you are using a single screen or incorporating a split-screen into a PowerPoint presentation and live camera, having the equipment you need is vital.

  1. Exit

The output of the acquisition equipment is fed into a computer via a conference interface (via the computer) and enables transmission.

  1. Coding

There is other software on the computer that converts the input to a format that works with live streaming. This is a way to get some kind of format from Windows Media.

  1. Transfer

The encoded video/audio is tested over the Internet and a streaming server. Some people have their own private server, others use streaming services.

  1. transferred

The server will record the stream and display it at the end and to everyone who viewed it on the website.

Webinar vs Webcast: Was it the difference between the two?

The webinar generally involves larger groups of participants, and generally includes PowerPoint presentations and slides, and is not as interactive. You can use multiple stations in the webinar, presenting them to your group. Any webinar often requires the user to register in advance by email. In the webinar, you can allow asking questions only to the presenter and usually, it can have good features that can be monitored and turned on or off.


Benefits of webinars:

Awareness and ideas: The first purpose of loving webinars is that you have the opportunity to make sense of the events around your ideas, values, and information. This attracts attention and generates traffic and positive awareness. There is a direct attraction to something “live” and newsworthy, but also the viral impact of people who share your intention to attend, and a third-party / affiliate promotion opportunity.

  1. Promote a Product: Webinars are the perfect platform to sell and promote products such as books and videos. During the webinar, the speaker can refer to clips from a video or pages from a book that they want to promote. At the end of the seminar, the audience can be directed to a buy page or receive more information on how to get the product.
  2. Communication and questions allowed
  3. Creation of data lists and creation of target groups
  4. Commitment
  5. Environment that promotes education and knowledge

Internet broadcasts touch other forms of “streamed” information because it belongs to your Internet connection to include live or delayed information. They can be audio and/or video transmissions. There is no communication between the sender and the end-users who can visit or watch videos for the webcast.


Different from the webcast:

  1. Broader Audience: More than 90% of industries say they have a personal reputation. Why are attendees webcasting for in-person events?
  2. Cut Costs Costs: With webcasting, part-cost industries like no other medium can become your target segment. For the value of 60% of taxes, they believed that Internet transmission is part of feeling the cost of personal occupations such as travel, hotel, contracts, etc.
  3. Increase in sales: webcasts save time spent on management actions. For example, for industry, variations for the industry. Webcasts can be used to get in touch with customers about innovative products and contacts, thus reducing lead generation time.
  4. Content is King: Webcasting Nord provides the industry with the opportunity to use various methods of shaping and multimedia media as much as possible.
  5. A Global Audience – Make it easy for potential customers to understand and understand your communications with streaming audio, video, and even PowerPoint slides.
  6. Stand out from the competition – Bring your company’s standards and communications to life to stand out from the crowd.
  7. Also Read: The Best Blogging Platform For Photographers

Advantages of the webcast:

  1. Broader Audience: More than 90% of industries said they are increasingly able to influence a larger audience. Why do attendees choose to webcast for in-person events?
  2. Reduced costs: With webcasting, industries can reach their target segment with partial costs like no other medium. About 60% of respondents felt that webcasting helped reduce the cost of face-to-face meetings such as travel, hotel, venue, meals, etc.
  3. Higher Income: Webcasts reduce the time spent on advertising. For example, they find that it is easier for the industry to connect variations to their devices and improve employee efficiency. Webcasts can be used to communicate with the customer about innovative products and services, reducing lead generation time.
  4. Content is King: Webcasting offers industries the opportunity to get as much inspiration as possible from various presentations and multimedia practices.
  5. Engage a Global Audience – Make it easy for prospects to understand and maintain your communications with streaming audio, video, and even PowerPoint slides.
  6. Finally

    In reality, the question asked should not be “webcast vs. webinar”. “Businesses and organizations can benefit from both webinars and webcasts, as both platforms serve as indispensable tools that are beneficial for businesses around the world. Depending on the information conveyed, the target audience, and the purpose of the virtual meeting, you can: a use webinar or webcast software. Despite their differences, both tools are useful and both tools play a role in how businesses and individuals communicate efficiently and effectively.

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