Today, many software developers are looking online for ways to sell their products. Selling or licensing your software on a cloud marketplace is one way to do this.
For those unfamiliar with the concept of cloud marketplaces, these sites hold sales of digital products via downloadable links, website hosting, and other services. You can upload your own files to these marketplaces and set your price to sell, rent, or license them.
This article is discussing everything that you need to know about selling your software on a cloud marketplace.
Understand the benefits of selling your software on a cloud marketplace
By selling your software on a cloud marketplace, not only do you benefit by having the ability to reach a wider range of people who may be interested in purchasing or licensing your product, but you also get to set and keep 100% of the revenue made from sales.
You can even make use of services like PayPal for quicker, easier transactions.
Know what to expect when you sell your software on a cloud marketplace
Before selling your software on a cloud marketplace, it’s important that you have an understanding of how this process works. You’ll be preparing information about your product like the price and relevant links for each category, such as the platform or website hosting service that it will be sold on. Then you’ll be uploading the files for your product and setting up how it can be purchased or licensed.
Consider what price to set for your product on a cloud marketplace
When selling your software on a cloud marketplace, you will need to determine what price you want to set for your product. You should take several things into consideration when making this determination, including the market value of your product, how much it will cost to produce or maintain, and what you think people are willing to pay for it.
You could also consider splitting your product into different versions with varying price points for each version. For example, if you have an app that costs $4.99 to purchase outright, you could offer a “lite” version with fewer features for $0.99, an “unlocker” version with all the features for $2.99, and a “pro” version with even more features for $4.99.
Create an account on the cloud marketplace you want to sell your software on
The first step in selling your software on a cloud marketplace is to create an account with the platform. Within your account, you will need to upload all of the files for your product as well as any additional information like pricing details or how it can be downloaded or licensed. Some marketplaces have restrictions regarding what types of files are allowed and how many files can be uploaded at once, so make sure you know what these restrictions are before uploading your files.
Promote your product by using social media sites like Facebook and Twitter as well as email marketing
The next step in promoting your software is to use social media sites like Facebook and Twitter to tell people about it, create a website for the product if possible, and utilize email marketing to notify people who may be interested in it.
In order to get your product out there and make sales, you will want to have a presence on multiple social media sites with links back to all of the relevant information about your software.
A cloud marketplace survey revealed that 59% of buyers do not know there are marketplaces for purchasing digital products. Therefore, promoting your software listing on social media or via email marketing could be a great way to reach new customers and increase sales.
Know that not all cloud marketplaces are about software
One thing that you should keep in mind is that not all cloud marketplaces focus on software, so if you’re expecting them to be the ideal place for your product, you may want to research each one beforehand. Instead, you could consider using a cloud marketplace for physical products that require storage.
Selling your software on a cloud marketplace is a great way to make money from it while connecting with potential customers all over the world. Just make sure that you know what’s expected of you when selling the product through each platform, have your files ready for upload, and promote your listing on social media sites or via email marketing. In no time, you’ll be selling your software all over the world.